People associate a professionally designed logo with experience, legitimacy, and trust. Your logo should be both visually appealing, while also reflective of the attitude and/or purpose of your business. Designing a symbol that summarizes these traits into one is certainly challenging, but I love it. Call me crazy! When creating a visual brand for your company, start with your logo, it is important…it is your identity! Once your logo is finalized, I have found that all the other visual materials for your business tend to fall into place.